A Good Uplift

This lighthearted look into a very special Lower East Side lingerie shop takes us into the haimishe world of Magda, the shop's proprietor. Magda can size up a woman's breasts in mere moments, and always finds the right fit for her diverse clientele.

Producer/Director Faye Lederman received her MA degree in documentary film from UC Berkeley's Graduate School of Journalism. Her independent films include Women of the Wall, about the Jerusalem women's prayer group (SFJFF 2000), The New Old Country, about memory, nostalgia and history on Manhattan's lower east side, and A Good Uplift, about a bra store in the same neighborhood. Faye spent two years screening and self-distributing Women of the Wall, nationwide, using it as a discussion and organizing tool with Jewish community groups, schools, women's groups and interfaith organizations. This film received a Judah Magnes Museum award and has been screened at the Margaret Mead, Doubletake, and DOXA Documentary film festivals, and at Jewish festivals in New York, San Francisco, and Toronto among others. She is a member of New Day Films, a cooperative of independent social issue media makers committed to activist self-distribution, and is a Wexner Graduate Fellow in New York University's department of Hebrew and Judaic Studies. Faye's work has been supported by the National Foundation for Jewish Culture, the NY State Council on the Arts, the Paul Robeson Fund for Independent Media, the Sister Fund, the Littauer Foundation, the Pacific Pioneer Fund and the Fleishackker Foundation.