Full Description
Love and humor are plentiful—even if business isn’t—in Regev Contes’s personal and involving documentary about the small Israeli insurance company his father is running into the ground. Carol (Regev’s father) is an immigrant from Czechoslovakia who oversees the company along with his brother Latzi, a man whose talent for cooking potatoes with butter far outstrips his business acumen. The third employee, Moshe, is an old friend who specializes in napping on the couch. Perennially on the verge of bankruptcy, the failing agency functions more smoothly as a social network for these divorced bachelors who laugh and eat marshmallow pies together. They are intelligent, educated and good-humored, to be sure. They just haven’t the slightest idea how to run a successful enterprise. Director Contes finally steps in, literally placing himself in the business—and the film—in an effort to increase company efficiency, but the resistance he meets runs thicker than marshmallow filling. This poignant film, which won the Mayor of Tel-Aviv-Yaffo Award at Doc Aviv, ostensibly chronicles the operations of the company over one fiscal year, while affectionately exploring the intricacies of a father-son relationship.
